Paris, France — Auxipress, the recognized Belgian leader in Media Intelligence in Belgium, Luxembourg, and French-speaking Switzerland, announces its expansion into the French market under a new identity, Auximedia.
Auximedia monitors, selects, and analyzes news (newspapers, web, radio, TV, podcasts, social networks) to inform its clients with press reviews, news summaries, analyses, and real-time dashboards.
This arrival in France marks a key milestone in the growth strategy of the Auxipress Group and its commitment to energize media monitoring practices, social media, and marketing data analysis for French brands.
In the French media monitoring market, the company now intends to bring its innovative cross-media services, promising to inject new dynamism into the sector.
Media Intelligence serving brand preference development.
Auximedia arrives with a strong intention: to transform media and social content into strategic deliverables to help brands navigate an ever-changing environment.
Auximedia shakes up the field of public relations in France with its innovative solution, “Universal Insights,” which integrates both traditional and social media.
Going beyond the capabilities of traditional tools currently available on the French market, Auximedia positions itself with “Universal Insights” as the only “integrated” platform offering combined and in-depth analysis of the media agenda while capturing the nuances of public discourse through social media intelligence.
Auximedia addresses the critical challenges of communication and marketing by deploying an approach based on four pillars for brands:
- PROTECT: monitor media and public conversations to detect risks.
- DECIDE: make informed decisions in line with the news.
- PROGRESS: measure the impact of PR campaigns and digital activations.
- INSPIRE: help brands create relevant content by understanding their audiences and influencers.
By supporting brands in these four pillars, Auximedia enables companies to stay at the forefront, adapting quickly to market changes and audience preferences.
“Brands that develop are those with the greatest capacity to adapt by continually listening to their sector and audiences,” shares Arnaud Steinkuhler, CEO of the Auxipress Group. “By bringing Media Intelligence to France, Auximedia commits to being a close partner to its clients. Indeed, beyond our innovative solutions, we know that the quality and responsiveness of our teams will be one of our major assets for succeeding in a sector where customer relations are crucial to satisfy our users.”
About Auximedia
Auximedia, an extension of the Auxipress Group, is a pioneer in Media Intelligence solutions, helping companies protect their brands, make informed decisions, measure their progress, and inspire their content creation through in-depth analysis of the media and social media landscape.
Auximedia’s arrival on the French market comes with a promise of innovation, as well as recognized expertise in Media Monitoring, Social Listening, and Marketing Impact Analysis.
Arnaud Steinkuhler, CEO of Auxipress, developed the Media & Public Insights division of Argus de la Presse (now Cision France) over 15 years and supported Talkwalker for three years by developing the Solutions Europe division. Eric Bazoin, Chief Growth Officer of Auximedia, has played a key role in the development of leading companies such as Lexis Nexis BIS and Unicepta in France and abroad.
Auximedia’s mission is to support communication and marketing professionals in developing their strategies based on precise data and relevant insights.
For more information, download our brand manifesto.
Press contact:
Contact Name: Eric Bazoin
Contact Title: Chief Growth Officer
Email: [email protected]
Phone: +33 (0)6 51 07 53 07
