If attention is the new currency, how can you ensure that your communications and messages are well adapted to your audiences ?
How to understand audiences and boost your PR impact
Webinar Lunch & Learn alert!
Date : September 26, 2024, from 12:00 to 12:45 p.m.
Auximedia (Media Intelligence) and Audiense (Audience Intelligence) join forces to put audience and media analysis at the service of your PR strategy.
This session will be led by our two renowned experts, Gregory Piet and David Kervyn. They will approach these themes from the perspective of the Paris Olympics.
During this session, you will discover how to:
- Optimize your media impact with Media and Audience Intelligence
- Leverage major events with your PR (Analysis and examples based on the 2024 Olympics)
- Prepare your PR campaign according to the sensitivity of your audiences
A quick reminder of our methodology
Media intelligence collects all publications made by the media (all channels combined), as well as all social conversations (Twitter, Instagram, etc.). The idea is to capture these conversations and aggregate them in a data hub so that they can be analyzed from every angle. Ultimately, the aim is to be able to extract the essentials for: effective day-to-day management, effective reputation management, effective reactivity in the event of a crisis, and in the long term, assistance with strategic decision-making.
Audience Intelligence creates a suite of solutions focused on delivering rich digital consumer insights to strengthen your audience strategies and tactical marketing decision-making on a massive scale. Audience Intelligence is an ideal tool to support market research. Like Media Intelligence, it is useful for consultants, marketing teams and agencies.
Register for our free webinar now!
