Paris, France — Auximedia continues its expansion in France and presents Universal Insights, an innovative new platform dedicated to communications and marketing professionals.
This innovation offers the best of both worlds by integrating all media sources, digital and traditional, into a single information hub. This tool centralizes and analyzes all media data in a single space, offering a complete overview of media presence.
Universal Insights : an unprecedented overview for a strategy without barriers
With Universal Insights, Auximedia shakes the market by offering a solution that breaks down traditional silos. Until now, reputation and communication management has involved the analysis of fragmented data from multiple sources and tools. Universal Insights now makes it possible to centralize everything and analyze real-time data from print, online media, social networks, broadcast content and more.
Communicators benefit from a 360° analysis of their brand, with advanced features such as:
- Sentiment analysis: Quickly assess the tone of mentions (positive, negative, neutral).
- Trend tracking: Identify emerging topics or discussions around the brand.
- Customized reports: Customized analyses tailored to the user’s specific needs.
- Interactive dashboards: View and track data intuitively in real time.
A state-of-the-art tool for a complex media environment
In an environment where media channels are multiplying and online conversations are constantly evolving, it is crucial for brands to have a global view and be able to act quickly. Universal Insights meets this need by providing instant access to in-depth analyses and real-time visualizations, while enabling comprehensive reputation management.
Auximedia thus reaffirms its commitment to providing communications and marketing professionals with the tools they need to effectively steer their strategies and stay in tune with their audiences’ expectations.
“With the launch of our 360° media monitoring tool, we are giving companies the ability to analyze all media sources, digital and traditional, in real time,” shares Eric Bazoin, Chief Growth Officer at Auximedia. “This holistic vision not only breaks down the silos between digital marketing and PR/public affairs, but also repositions communicators as true partners in strategic decision-making. At a time when readership is evolving and news is emerging primarily on social networks, a single platform also enables optimized trend detection and truly consolidated analyses.”
About Auximedia
Auximedia, the French affiliate of the Auxipress Group, is a pioneer in Media Intelligence solutions, helping companies to protect their brands, make informed decisions, measure progress, and inspire content creation through in-depth analysis of the media and social media landscape.
Auximedia’s arrival on the French market brings with it a promise of innovation, as well as recognized expertise in the fields of Media Monitoring, Social Listening and Marketing Impact Analysis.
Arnaud Steinkuhler, CEO of Auxipress, spent 15 years developing the Media & Publics Insights division of Argus de la presse (now Cision France), and spent three years working with Talkwalker, developing its European Solutions division. Eric Bazoin, Chief Growth Officer of Auximedia, has played a key role in the development of leading companies such as Lexis Nexis BIS and Unicepta in France and abroad.
Auximedia’s mission will be to support communications and marketing professionals in developing their strategies based on accurate data and relevant insights.
For further information, please visit our website: www.auximedia.fr
Press contact:
Eric Bazoin
Chief Growth Officer
Email : [email protected]
Mobile : +33 (0)6 51 07 53 07
